Google Analytics Consulting
Services
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Google Analytics is a powerful platform that enables businesses to track, measure, and understand user behavior across multiple domains and platforms, providing a comprehensive view of the customer journey.

Our approach to analytics & consulting

"At Capitalize, we take a data-driven approach to Google Analytics setup and management. By leveraging A/B testing and machine learning algorithms, we’ve helped large corporate clients enhance user behavior across multiple digital touchpoints, including websites, mobile apps, subdomains, and third-party platforms. We specialize in generating actionable insights that drive smarter business decisions." - Oliver Ribic, Managing Director.

By working with an experienced google analytics consultant, you can ensure the your online platforms are properly set up and that the insights gained are translated into strategic, data-driven decisions to improve performance and conversions.

Google Analytics Tracking Setup

Our Google Analytics tracking setup service ensures that every user interaction is accurately captured. From implementing event tracking for specific actions to configuring enhanced eCommerce tracking, we tailor your Google Analytics account to align with your business goals. By capturing all key parameters, our dedicated team of experts delivers a comprehensive view of how users engage with your site, empowering you with the insights needed to make informed decisions.

Custom Reporting Dashboard Design

We specialize in designing custom Google Analytics and Looker Studio dashboards tailored to your unique business objectives. Our dashboards deliver real-time insights into your most important performance metrics, offering a clear and actionable overview of user activity. Whether you’re looking to monitor traffic sources, user behavior, or conversion rates, we create intuitive, easy-to-read dashboards that empower you to make data-driven decisions with confidence and speed.

Monthly Reporting , Analysis and Consulting

Our monthly Google Analytics reporting provides in-depth analysis of performance, covering traffic trends, user behavior, and conversion metrics. Each report is designed to be actionable, highlighting key insights and offering clear, strategic recommendations to optimize your digital marketing efforts. With our support, you’ll stay informed, make smarter decisions, and remain on track to achieve your business goals.

Ongoing Monitoring and Optimization

Once tracking and dashboards are in place, we continuously monitor performance and refine tracking setup as your business evolves. Our specialist team offers ongoing support to ensure your Google Analytics configuration stays aligned with your objectives. From fine-tuning tracking codes to enhancing dashboard views, we make sure you always have access to accurate, relevant data.

Real clients, proven results

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"Capitalize's true differentiator lies in their ability to push the envelope by keeping their finger on the pulse when it comes to new developments and exciting opportunities that drive the business further."

Essa Suleman from Woodford Car Hire
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5 star rating for SEO services

"They’ve been incredibly committed to our project and the turn-around time has been fantastic. They have an in-depth knowledge of website requirements and digital advertising which we’ve found invaluable."

Joanne van Maltitz from 1Stream
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5 star rating for SEO services

"I can't say enough good things about Capitalize Digital. They completely transformed our project and brought it to the next level with their expertise in UX."

Lashley Mooi from Altron
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5 star rating for SEO services

In an ever-changing digital environment, their ability to deliver consistent results and offer the latest techniques is what keeps our brand ahead of the competition."

Natasha Christensen from Inospace
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5 star rating for SEO services

"They purchase media on Facebook and Google, target our customers and then report on the results on a monthly basis. They are always available for additional conversations on marketing ideas that we may have."

Adam Young from Rowdy
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Our clients love the work we do, start your Google Analytics journey with Capitalize Digital today.

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Analytics & Consulting Services

Having the right tracking in place will enable you to understand and optimize your online platforms for better ROI.

Start your journey
1.

Conversion Rate Optimization (CRO)

We use data from Google Analytics to identify areas where users may be dropping off and optimize user flows. By conducting A/B tests and refining designs, we help increase conversion rates, ensuring every element of your site is designed to drive results, boost performance and generate qualified leads.

2.

Attribution Modeling

Our attribution modeling service helps you understand how different marketing channels contribute to conversions. We build customized models in Google Analytics to track user journeys, enabling you to allocate marketing resources more effectively and invest in the channels that drive the best return on investment.

3.

Data Layer Consulting

A well-structured data layer in Google Tag Manager ensures accurate data collection. We consult on building flexible data layers to track key interactions, such as ecommerce transactions and custom events. Our approach ensures reliable data flow, making tracking more scalable and your analytics setup future-proof.

4.

Cross-Domain & Platform Tracking

We implement cross-domain and cross-platform tracking to provide a unified view of user behavior across multiple websites, apps and devices. Whether your business operates on several domains or has mobile and desktop users, we ensure consistent, accurate data collection, enabling a comprehensive understanding of user journeys.

FAQ's

What is Google Analytics?
Google Analytics is a website analytics platform that helps businesses understand user behaviour by tracking metrics like site traffic, user interactions, and conversion rates. It provides actionable insights to improve online performance and marketing strategies.
How does Google Analytics work?
Google Analytics operates by embedding a JavaScript tracking code on your website. This code collects data about user activity, such as page views and session durations, which are then analysed and presented in reports.
What is Google Analytics 4 (GA4)?
GA4 is the latest version of Google Analytics. It features event-based tracking, advanced machine learning for predictive insights, and unified data for websites and apps, making it ideal for businesses seeking cross-platform visibility.
What is Google Tag Manager?
Google Tag Manager (GTM) is a tag management system that allows users to deploy and manage tracking codes (tags) on their website or mobile app without directly modifying the site's code. GTM provides features like version control, debugging tools and event tracking to improve website analytics and performance.
How is Google Analytics different from Google Tag Manager?
Google Analytics focuses on analysing user behaviour and generating insights, while Google Tag Manager simplifies the management of tracking codes without altering website code directly.
What services do analytics consulting firms provide?
Analytics consulting firms offer a wide range of services, including Google Analytics setup, audits, strategic consulting, and data-driven optimisation strategies. These services help businesses maximise their data potential.
Why hire a Google Analytics agency?
Working with a professional Google Analytics agency ensures accurate tracking, better marketing ROI, and expert insights tailored to your business goals. Agencies provide solutions for effective website analytics consulting and ongoing support.
What are Google Analytics Consultant Rates?
Google Analytics consultant rates vary based on expertise, scope of work, and the complexity of the project. The pricing is influenced by the services offered, such as audits, implementations, or ongoing management.
What are the benefits of Google Analytics services for businesses?
  • Understand audience demographics and behaviour.
  • Improve website performance and user experience.
  • Optimise marketing campaigns for higher ROI.
  • Leverage insights for eCommerce and cross-platform campaigns.
How does Google Analytics help with conversion rate optimisation?
By analysing key metrics like bounce rates and conversion paths, Google Analytics highlights areas for improvement, helping businesses refine strategies to boost conversions.
How do I set up Google Analytics on my website?
Setting up Google Analytics involves integrating a tracking code into your website. For seamless implementation and accurate data collection, consult with expert Google Analytics consultants.
What steps are involved in the implementation process?
  • Understanding your business goals.
  • Conducting an analytics audit.
  • Setting up tracking codes and validating data.
  • Providing ongoing analysis and reporting.
  • Advanced Features

How can GA4’s machine learning enhance analytics?
GA4’s machine learning capabilities offer predictive insights into user behaviour, helping businesses design targeted campaigns and optimise their strategies effectively.
What is cross-platform tracking, and why is it important?
Cross-platform tracking allows businesses to monitor user interactions across websites and mobile apps, providing a comprehensive view of the customer journey.
Can your team provide Google Analytics training?
Yes, we offer training to equip your team with the knowledge to analyse data effectively and implement insights for strategic decision-making.
What ongoing support do you provide?
Our services include continuous monitoring, updates on new features, and expert guidance to ensure your analytics setup remains efficient and aligned with your goals.
What is Google Looker Studio, and how can it benefit my business?
Google Looker Studio is a powerful data visualisation tool that transforms raw data into interactive, easy-to-understand reports and dashboards. It helps businesses monitor performance, track KPIs, and make data-driven decisions.
Can you help set up custom Google Looker Studio reports for my business?
Yes, we specialise in creating custom Google Looker Studio reports tailored to your business goals, ensuring that the metrics and visuals align with your specific needs.
What types of data sources can be connected to Google Looker Studio?
Google Looker Studio integrates with various data sources, including Google Analytics, Google Ads, BigQuery, and third-party platforms like Facebook Ads, HubSpot, and many more.
How long does it take to set up a Google Looker Studio report?
The timeline depends on the complexity of your data and reporting requirements. Basic setups can be completed in a few hours, while more advanced reports may take a few days.
Do you provide ongoing support for Google Looker Studio reports?
Yes, we offer continuous support to update and maintain your reports, ensuring they remain accurate and relevant as your data and business needs evolve.

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