Case Study For Lead Generation Services With Urban Spaces

Deliverables

Lead Generation

Driving Quality Leads and Cost Efficiency with Smart Google Ads Strategies‍

Client Overview

Urban Spaces is a leader in the corporate and retail interior design industry, offering bespoke solutions to transform commercial spaces. The company sought to improve the quality and quantity of sales leads while reducing their cost-per-lead (CPL) month-on-month. To achieve this, Urban Spaces partnered with the Capitalize team to design and execute a results-driven lead-generation campaign.

The Challenge

Urban Spaces faced several challenges in scaling their lead generation efforts:

Reaching a Niche Market: Connecting with the right audience within the corporate and retail interior design sector.
Improving Lead Quality: Ensuring that sales leads were relevant and aligned with their target market.
Reducing Cost-per-Lead: Achieving their lead generation goals while staying within budget constraints.

To meet these objectives, a new approach was essential.

The Solution

Capitalize implemented a strategic Google Ads campaign, focusing on maximising efficiency and effectiveness. Key elements of the solution included:

Google Ads Machine Learning: Utilized the "Maximize Conversions" bidding strategy to optimize real-time bids, ensuring the campaign achieved maximum leads within the allocated budget.
Targeting Brand & Generic Terms: Combined branded keywords for intent-based targeting and broad match generic terms to expand reach.
Focus on Search Over Display: Prioritized Google Search campaigns for precision and better ROI, avoiding inefficiencies in Display expansion.
Broad Match Keywords: Enabled broader audience engagement while maintaining relevance, increasing overall reach and conversions.

This approach ensured a balance between scale, lead quality, and cost control.

The Results

Urban Spaces experienced significant improvements across multiple metrics, showcasing the success of the campaign:

+76% Growth in New Users: Dramatically increased brand exposure and website traffic.
+26% Increase in Traffic: Improved overall visibility and engagement on their platform.
+35% Growth in Leads: Achieved a notable increase in qualified sales leads while reducing cost-per-lead.

In addition to growing its lead base, Urban Spaces also achieved a bi-annual decrease in CPL by 35%, making the campaign highly cost-effective.

Conclusion

Urban Spaces successfully achieved its goal of generating more high-quality leads while reducing its cost-per-lead. By leveraging Google Ads' advanced machine learning capabilities, Capitalize helped Urban Spaces optimise their campaigns for maximum conversions, reaching their desired audience at an efficient cost.

Key takeaways from this campaign include the importance of focusing on Google Search campaigns for high intent and using broad match keywords strategically to extend reach. These results demonstrate that with the right tools and strategies, even niche markets can achieve measurable and sustainable growth.

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