Uthotho Implants

The Solution

To overcome these challenges, we implemented a comprehensive, data-driven Google Ads campaign for their dental practice:

1. Competitor Analysis

• Identified top competitors dominating impression share and premium ad positions.
• Analyzed keyword gaps and ad positioning to uncover missed opportunities.
• Benchmarked Uthotho Implants’ performance against industry leaders.

2. Keyword Research & Integration

• Targeted high-intent search terms such as “dental implants,” “dental treatments,” and “dental prosthesis.”
• Optimized ad copy and landing pages to align with user search intent and drive qualified traffic.

3. Conversion Tracking & Optimization

• Set up robust tracking for WhatsApp inquiries, calls, and email submissions.
• Focused on mobile optimization, as 86% of leads originated from mobile devices.
• Prioritized high-performing landing pages to maximize conversion rates.

4. Geographic & Device Targeting

• Concentrated ad spend on Johannesburg, Sandton, and nearby high-value areas.
• Adjusted bids to favor mobile users, reflecting their higher conversion propensity.

5. Auction Insights & Competitor Outranking

• Monitored impression share and top-of-page rates to identify opportunities for outranking key competitors.
• Adapted bidding strategies to secure premium ad positions and increase visibility.

The Results

Within one month, our strategic Google Ads campaign delivered outstanding outcomes for Uthotho Implants:

• Click-Through Rate: 9%, well above industry benchmarks, indicating strong ad relevance and engagement1.
• Conversions: 167% increase in tracked leads, with the majority coming from WhatsApp and mobile devices1.
• Mobile Dominance: 86% of all leads were generated via mobile, underscoring the effectiveness of mobile-first optimization.
• Keyword Performance: Service-specific keywords like “dental implants” and “dental treatments” drove the highest conversion rates.
• Local Impact: The campaign achieved significant traction in Johannesburg, Sandton, and surrounding areas, establishing Uthotho Implants as a top choice for dental implants.
• Competitive Positioning: Secured premium ad positions, frequently appearing above major competitors in search results.

Recommendations

• Regular Lead Reporting: Implement bi-weekly lead reports to identify and remarket to non-converted prospects, increasing conversion opportunities.
• Lookalike Targeting: Use customer data to create lookalike audiences for ongoing high-quality lead generation.
• Budget Optimization: Allocate more budget to high-performing locations and devices to further boost conversions.
• Ongoing Competitor Monitoring: Continue tracking impression share and ad position to identify new opportunities for growth.

Conclusion

Our Google Ads campaign for Uthotho Implants rapidly increased qualified leads, improved brand visibility, and established a strong competitive presence in a crowded market. Strategic keyword targeting, mobile-first optimization, and focused geographic targeting resulted in a high conversion rate and efficient use of ad spend. Ongoing analysis and optimization will continue to drive growth and maximize ROI for Uthotho Implants.

Uthotho Implants, impressed by the Google Ads results, have hired Capitalize’s expert team to redesign their current website and refresh their branding.

Contact Capitalize Digital today to find out how our ppc agency for healthcare can help your medical practise get new clients using the power of Google Ads.

Learn more about Capitalize Digital Services

SEO Services

Lead Generation

Digital Marketing

Website Design and Development

Facebook Ads

‍