Case Study For Brand Awareness Services With Inspired Testing

Deliverables

Brand Awareness

How We Drove a 6,111% Increase in Traffic for Inspired Testing‍

Client Overview

Inspired Testing is a leading provider of expert software testing services, offering a disruptive onshore-offshore model that provides a revitalised alternative to outdated offshore solutions. With a scalable pool of over 260 expert professionals in the UK and South Africa, Inspired Testing delivers adaptable solutions across most platforms, devices, and environments. Their core strength lies in structuring, executing, and automating testing processes with precision.

The Challenge

Inspired Testing needed to establish a stronger presence on Google, the largest search engine in the world, to better reach their target markets in South Africa and the UK.

Key challenges included:

Niche Market Demand: Their specialised software testing services are highly niche, limiting natural online demand.
Sales Targets: They required a strategy to generate quality leads while driving significant growth in traffic and brand awareness.
Optimising for Multiple Focus Areas: Balancing the promotion of career opportunities, academy courses, and service offerings.

The Solution

We implemented a data-driven SEO strategy tailored to their unique challenges, focusing on long-tail keywords, service-oriented content, and career opportunities. The goal was to improve brand awareness, boost traffic, and increase lead generation across all priority areas.

1. Long-Tail Keyword Focus

Identified and optimised long-tail keywords with lower competition but high relevance to Inspired Testing’s niche services.
Ensured the strategy targeted both South Africa and UK markets effectively.

2. Careers and Academy Focus

Developed and optimised dedicated pages for careers and academy courses to attract both job seekers and businesses looking to upskill their teams.
Improved page structures and metadata to enhance discoverability on Google.

3. Service Page Optimisation

Enhanced service-oriented pages with detailed, keyword-rich content to attract businesses searching for expert testing services.
Created supporting content (e.g., blogs and resources) to reinforce expertise and improve organic rankings.

The Results

Our efforts delivered outstanding results for Inspired Testing:

+90.91% Growth in New Users: Attracted a wave of fresh, relevant visitors to their website.
+6,111.36% Growth in Traffic: Dramatically increased overall site traffic, driving greater visibility and engagement.
+23% Increase in Leads: Generated quality leads that directly contributed to meeting their sales targets.

SEO Highlights

Massive Growth Across All Content Areas:some text
- Articles: Informative blog posts optimised for niche keywords drove substantial traffic.
- Careers: Dedicated job pages connected Inspired Testing with top talent in South Africa and Europe.
- Academy Courses: Optimised content attracted professionals looking to advance their skills.
- Service Pages: Improved rankings and relevance boosted inquiries for software testing solutions.
Brand Awareness in Key Markets:some text
- Increased Inspired Testing’s visibility across both South Africa and the UK, positioning them as a leading provider in their niche.
Continuous Optimisation:some text
- Regular performance tracking and content refinement unlocked further growth potential, ensuring sustained success over time.

Conclusion

Through a well-structured and adaptable SEO strategy, Inspired Testing achieved exponential growth in traffic and brand awareness, successfully capturing their target markets. The campaign helped them balance their focus on career opportunities and service offerings, ensuring measurable results in both areas.

With:

+6,111% Traffic Growth
+90.91% New User Growth
+23% Lead Growth,

Inspired Testing is now well-positioned as a leader in their niche market, providing top-tier software testing solutions and a disruptive onshore-offshore mode.

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