Case Study For Brand Awareness Services With Experian

Deliverables

Brand Awareness
Establish Market Share
Increase User Base

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How We Helped Experian Achieve Their KPIs and Grow New Users by 364%‍

Client Overview

Experian is a global leader in data analytics, empowering businesses and individuals with actionable insights. Traditionally recognised as a B2B credit bureau provider, Experian South Africa launched ‘My Credit Check’, a new platform targeting the B2C market. This service provides free credit reports, enabling individuals to gain better financial visibility and control.

The Challenge

With the launch of ‘My Credit Check’, Experian aimed to:

Generate Brand Awareness: Establish their presence in the B2C market.
Drive User Sign-Ups: Achieve ambitious KPI targets for new registrations within a defined budget.
Scale Traffic and Leads: Meet additional KPIs, including traffic growth and lead generation, to strengthen their market share.

To achieve these goals, Experian required an agile and integrated marketing strategy that would optimise their resources and maximise return on investment.

The Solution

Capitalise implemented a multi-channel push-and-pull marketing strategy covering the entire customer journey – from awareness through to decision-making. This approach included:

1. Paid Media Campaigns (Push & Pull Marketing)

Social Media (Facebook & Instagram):some text
- Utilised Facebook Advantage+ features to enhance performance and cost-efficiency.
- Monthly refreshed creatives and messaging were tested to maximise engagement and conversions.
- Results: 100% increase in leads at a 40% lower cost-per-lead (CPL) compared to the previous year.
Google Ads (Search, Display & Performance Max):some text
- Optimised campaigns with keyword expansion and Dynamic Search Ads, ensuring broader reach and relevance.
- Results: Achieved a 30% growth in leads year-on-year, with a 27% reduction in CPL.

2. SEO Strategy

A focused SEO approach captured organic demand for free credit reports.
Regular blog posts and articles were optimised to improve search rankings, resulting in steady growth in organic traffic.
Results: The ‘My Credit Check’ blog experienced significant month-on-month growth, with users increasingly finding related articles via Google Search.

The Results

Experian’s integrated campaign delivered exceptional results that exceeded expectations:

+364% Growth in New Users: A substantial influx of fresh visitors to the platform.
+387% Growth in Traffic: Increased exposure and engagement with their target audience.
+40% Increase in Leads: A consistent flow of high-quality sign-ups within budget.

Through creative testing, effective ad targeting, and SEO optimisation, Experian achieved its ambitious KPI targets while expanding its market share in the B2C sector.

Conclusion

Experian successfully transitioned into the B2C market with ‘My Credit Check’, establishing themselves as a leader in providing free credit reports. By combining paid media, SEO, and creative optimisation, Capitalise helped Experian:

Achieve ambitious KPI goals.
Reduce cost-per-lead.
Drive sustainable growth in user acquisition and lead generation.

Our data-driven approach and continuous performance testing ensured the campaigns remained cost-effective and impactful in the long term.

Key Highlights

+364% Growth in New Users
+387% Growth in Traffic
+40% Increase in Leads
40% Lower CPL on Facebook Campaigns
27% Lower CPL on Google Campaigns

Looking to launch a new product or service? Let us help you achieve success, just as we did for Experian.

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Testimonial

"Capitalise’s expertise and execution helped us surpass our KPI targets and establish a strong presence in the B2C market. Their integrated approach and attention to detail were instrumental to our success."
— Experian South Africa Team

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