CAD 4 All
An Award-winning private college based out of Cape Town
CAD4ALL
An Award-winning private college based out of Cape Town
CAD4ALL
Brand Awareness
Establish Market Share
Increase User Base
Reaching as many learners as possible looking to take up a career in architecture before the due registration date. The client usually works with 3-4 month window periods commencing from November to end February being their busiest time for registrations and a time to capitalise on the extra market intent during this period. Their target was an ambitious one and was in need to fill the registrations to optimal capacity (fill to 100%) before registrations close within the provided monthly budget.
Established 2008, CAD4ALL Institute of Applied Architecture has been offering accredited & industry-endorsed Certificates & Diplomas which include faculties in Architecture & Interior Design and Draughting & Construction qualifications. CAD4ALL Institute of Applied Architecture is an Award-winning Architecture & Interior Design educational service provider based in the suburbs of Tygervalley and Claremont, Cape Town. Established in 2008 with a highly qualified faculty, excellent facilities and a comprehensive curriculum available in various learning formats. Their modern learning approach with our NQF level 7 qualification prepares our learners for the job market here and beyond.
We launched an integrated paid marketing campaign that allowed us to reach the B2C market with the correct messaging within the window period we were working with at the time. The paid media strategy included a mix of Google and Facebook ads which proved to work well together. The secret ingredient was the timing, correct mix of ads and budget allocation along with our expertise in the education space which allowed us to implement detailed targeted strategies to reach the desired market. Our strategy proved to be very successful and we were able to meet the new registration KPIs for this specific client. We have a mutually beneficial relationship with the client and we are now utilised for all their digital marketing campaigns.
By opting into Facebook Advantage Plus features, The campaign was also extremely efficient, leading to over 42% increase in leads at a 32% lower cost-per-lead compared to previous year.
The Google campaign was a big success achieving 200% growth in website applications/registrations for CAD4ALL and a 40% reduction in CPL, this was due to Dynamic Search Ads that complement our existing search-based campaigns to deliver more clicks and conversions with less effort. Reaching qualified students to apply/register online.
Testimonial -
Great Service, Great People! By Marketing Manager, Travis Main
