Case Study For Brand Awareness Campaigns With Cad 4 All

Deliverables

Brand Awareness
Establish Market Share
Increase User Base
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How We Achieved 200% Growth in Registrations for CAD 4 All‍

Client Overview

CAD 4 All is an award-winning private college based in Cape Town, South Africa, specialising in architecture, interior design, and drafting qualifications. Since its establishment in 2008, CAD 4 All has been providing accredited and industry-endorsed certificates and diplomas. The institution focuses on modern learning approaches and offers NQF level 7 qualifications, preparing students for the job market both locally and internationally.

The Challenge

CAD 4 All's primary objective was to increase registrations for its architecture and design courses during a critical 3-4 month window period (November to February), the busiest time for student sign-ups. The college aimed to achieve 100% registration capacity before the deadline, all within a set monthly budget. Given the competitive nature of the education sector and the limited time frame, CAD 4 All needed to reach as many prospective students as possible, particularly those seeking a career in architecture, interior design, and draughting.

The Solution

We designed an integrated paid marketing campaign to reach the B2C target audience effectively. Our approach utilised a combination of Google and Facebook ads, carefully timed and optimised for maximum impact during the high-demand registration period.

1. Strategic Paid Media Mix

We used a combination of Google Ads (Search and Display) and Facebook Ads to achieve optimal visibility across different stages of the customer journey.
The key to success was the timing, the correct mix of ads, and the budget allocation to maximise registrations.

2. Facebook Advantage Plus

Opted for Facebook Advantage Plus features to streamline ad delivery and improve targeting, resulting in highly efficient campaigns with a higher conversion rate and lower cost-per-lead (CPL).

3. Dynamic Search Ads on Google

The Google Ads campaign incorporated Dynamic Search Ads that complement existing search campaigns, allowing us to reach students searching for courses with minimal effort. This strategy helped increase registrations by capturing qualified leads and driving them directly to the registration page.

The Results

The campaign delivered outstanding results, helping CAD 4 All meet and exceed their KPIs:

+42% Increase in Leads: We saw a significant increase in the number of leads generated, exceeding the client's expectations.
+200% Growth in Traffic: Website traffic surged, driven by effective targeting and optimised ad spend.
+40% Reduction in Cost-per-Lead (CPL): The strategic use of Facebook Advantage Plus and Dynamic Search Ads led to more cost-effective lead generation.

Facebook

By leveraging Facebook Advantage Plus features, the campaign achieved a 42% increase in leads, while simultaneously reducing the CPL by 32% compared to the previous year.

Google

The Google campaign was a major success, achieving a 200% increase in website applications and registrations for CAD 4 All. The use of Dynamic Search Ads further boosted performance, leading to a 40% reduction in CPL while driving high-quality registrations.

Conclusion

Through a well-executed and optimised digital marketing strategy, CAD 4 All was able to meet their ambitious registration goals and maximise their budget's efficiency. The integrated Google and Facebook ad campaigns, combined with advanced features like Facebook Advantage Plus and Dynamic Search Ads, resulted in:

+42% Increase in Leads
+200% Growth in Website Traffic
+40% Reduction in Cost-per-Lead (CPL)

As a result, CAD 4 All successfully filled their registration capacity before the deadline, further establishing their position as a leading institution for architecture and design education in Cape Town.

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