Case Study For Lead Generation Services With Guth SA

Deliverables

Brand Awareness
Establish Market Share
Increase User Base

How We Helped GUTH SA Achieve a 140% Increase in Leads and Lower Cost-Per-Lead by 27%‍

Client Overview

GUTH SA is South Africa's largest stockist and supplier of hygienic equipment, serving industries such as dairy, food, beverage, and pharmaceuticals. With branches in Johannesburg, Cape Town, Port Elizabeth, and Pinetown, their team of engineers, sales, and support staff offer end-to-end processing solutions — from stainless steel fittings to state-of-the-art custom processing plants.

Vision: GUTH SA strives to become the first-choice supplier of high-quality equipment, service, and processing solutions in their industry.

The Challenge

As the leader in their industry, GUTH SA sought to:

Increase Brand Awareness: Establish themselves as the go-to supplier within their niche.
Gain Market Share: Compete more effectively and expand their dominance in a B2B-driven market.
Drive Lead Growth: Generate high-quality leads to fuel their sales team and meet aggressive revenue targets.

To achieve these goals, GUTH SA partnered with Capitalize to develop a performance-focused marketing strategy.

The Solution

Capitalize implemented an integrated paid marketing strategy tailored to GUTH SA’s B2B audience. Key campaign elements included:

Google Ads & Dynamic Search Ads:some text
- We complement existing search-based campaigns with Dynamic Search Ads, increasing clicks and conversions with reduced effort.
- This helped achieve a 40% increase in leads and conversions at a 22% reduction in cost-per-lead (CPL).
Facebook & Instagram Ads:some text
- A creative and well-targeted campaign on Meta platforms reduced the CPL by 27% while driving exceptional results.
- The campaign gained 1.6 million ad impressions and a 140% increase in lead growth.
Creative & Messaging Optimization:some text
- The “secret ingredient” was the strategic alignment of creative visuals, precise audience targeting, and the right mix of ad formats, ensuring high engagement and conversions.

This integrated approach ensured that the campaigns delivered results within the client’s timeline while maintaining a cost-effective lead-generation strategy.‍

The Results

GUTH SA’s integrated paid media campaigns delivered impressive results:

140% Increase in Leads: A significant growth in high-quality sales leads.
27% Reduction in CPL on Facebook: Cost efficiency and improved ROI from Meta campaigns.
40% Increase in Leads from Google Ads: Boosted conversions with dynamic targeting and search strategies.
1.6 Million Ad Impressions: Exceptional brand exposure across digital platforms.

These results exceeded GUTH SA’s expectations, meeting their KPIs for new registrations and driving sustainable growth.‍

Conclusion

GUTH SA successfully established a dominant presence in their niche market, achieving exceptional lead growth and cost efficiency. By leveraging an integrated marketing strategy combining Google and Facebook ads, Capitalize helped GUTH SA: