GUTH SA
Learn how we grew Guth SA's Lead Acquisition by 140%
Guth SA
Learn how we grew Guth SA's Lead Acquisition by 140%
Guth SA
Brand Awareness
Establish Market Share
Increase User Base
In need to become a market leader in their industry and to compete better effectively online by accelerating their market share growth measurably over time. Their sales team was tasked to do just that and source the right type of performance consulting firm to help in generating more sales leads in their B2B driven market, i.e. drive additional revenue to meet targets.
GUTH SA is currently the largest stockist and supplier of hygienic equipment with a strong team of employees in four strategically placed branches; Johannesburg, Cape Town, Port Elizabeth, and Pinetown, consisting of engineers, sales, workshop, stores, and administration personnel, GUTH SA services its customers’ needs over the whole range of requirements from the standard stainless-steel tube and fittings to the customized state-of-the-art processing plant.
GUTH SA vision is to become the first-choice supplier of high-quality equipment, service and processing solutions in the dairy, food, beverage, and pharmaceutical industries in South Africa.
We launched an integrated paid marketing campaign that allowed us to reach the market with the correct messaging within the window period we were working with at the time. The paid media strategy included a mix of Google and Facebook ads, which proved to work well together. The secret ingredient was creative, targeting and the correct mix of ads that worked hand in hand to drive great results for the client.
Our strategy proved to be very successful, and we were able to meet the new registration KPIs for this specific client. We have a mutually beneficial long term relationship with the client, and we are now utilised for all their digital marketing campaigns.
Facebook: In less than 6 months, GUTH managed to lower their cost-per-lead on Facebook by 27% and increase lead growth by 140%. Their ads also got incredible exposure by gaining 1.6 ad impressions.
Google: For GUTH, due to Dynamic Search Ads that complement our existing search-based campaigns to deliver more clicks and conversions with less effort. Achieving 40% in leads and conversions at a positive reduction of 22% in cost-per-lead (CPL).
Testimonial -
Great Service, Great People! By Marketing Manager, Travis Main
