Google Analytics Consulting
Services
.

Google Analytics enables you to collect and analyze data about your website visitors.

Our approach to analytics

We take a data-driven approach to Website Analytics, using tools such as Google Analytics, A/B testing, and machine learning algorithms to provide actionable insights and drive business decisions.

Google Analytics Tracking Setup

Our Google Analytics tracking setup service ensures that every interaction on your website is captured accurately. From setting up event tracking for specific user actions to configuring enhanced eCommerce tracking, we make sure that your Google Analytics account is set up correctly and tailored to your specific goals. We also ensure all essential parameters are tracked, providing you with a complete picture of how users are interacting with your site.

Custom Dashboard Design

We specialize in creating custom Google Analytics and Looker Studio dashboards tailored to your business needs. Our dashboards provide real-time insights into your key performance metrics, giving you a clear overview of your website's performance. Whether you need a comprehensive view of traffic sources, user behavior, or conversion rates, we build intuitive, easy to read dashboards that help you make data-driven decisions quickly.

Monthly Reporting and Analysis

With our monthly Google Analytics reporting, you’ll receive a detailed analysis of your website’s performance, including traffic trends, user behavior, and conversion metrics. Our reports are designed to be actionable, highlighting key insights and providing clear recommendations to help optimize your digital marketing efforts. We ensure you stay informed and on track to meet your business goals.

Ongoing Monitoring and Optimization

Once tracking and dashboards are set up, we monitor the data continuously and optimize your setup as your business evolves. Our team provides ongoing support to ensure your Google Analytics configuration remains aligned with your objectives. From tweaking tracking codes to enhancing dashboard views, we ensure the most accurate and relevant data for decision-making.

Real clients, proven results

A headshot of a Paid Ads Client
5 star rating for SEO services

"Capitalize's true differentiator lies in their ability to push the envelope by keeping their finger on the pulse when it comes to new developments and exciting opportunities that drive the business further."

Essa Suleman from Woodford Car Hire
Client writing a positive SEO testimonial for our agencies services
5 star rating for SEO services

"They’ve been incredibly committed to our project and the turn-around time has been fantastic. They have an in-depth knowledge of website requirements and digital advertising which we’ve found invaluable."

Joanne van Maltitz from 1Stream
Client smiliing from positive SEO results from our companies services
5 star rating for SEO services

"I can't say enough good things about Capitalize Digital. They completely transformed our project and brought it to the next level with their expertise in UX."

Lashley Mooi from Altron
A happy SEO and PPC client that used our services
5 star rating for SEO services

In an ever-changing digital environment, their ability to deliver consistent results and offer the latest techniques is what keeps our brand ahead of the competition."

Natasha Christensen from Inospace
Happy SEO and PPC client that uses our agency for all digital marketing services
5 star rating for SEO services

"They purchase media on Facebook and Google, target our customers and then report on the results on a monthly basis. They are always available for additional conversations on marketing ideas that we may have."

Adam Young from Rowdy
Woodford Car Hire Logo: Our  SEO clientAltron Logo: A SEO Client Inospace Logo: A SEO client fo oursRowdy Bags Logo: SEO Client

Our clients love the work we do, start your Marketing journey with Capitalize Digital today.

Let's get started

Start benefiting from Google Analytics

Having the right tracking in place will enable you to understand and optimize your website.

Start your journey
1.

Website Tracking Setup

Our development and marketing teams will assist with the once-time setup of the analytics, making this process seamless and 100% hassle free.

2.

On-going Optimization

Our on-page analytics will also provide valuable feedback on how your clients make use of your website and aid in creating effective strategies to boost conversions going forward which our web analytics consultants will happily break down for you in an action plan.

3.

Find Website Opportunities

Don’t let mountains of data leave you confused. Partner with us to help you see patterns clearly so that you can drive your business to new heights. Get in touch today about our advanced Google Analytics management and how it could benefit you.

4.

Looker Studio Reports

Gain valuable insights with custom reports created in Google Looker Studio. Our team will design personalized dashboards that provide easy-to-understand, actionable data to help you monitor your website's performance, track key metrics, and identify opportunities for growth. Let us help you transform complex data into simple, visual reports tailored to your needs.

FAQ's

What is Google Analytics?
Google Analytics is a website analytics platform that helps businesses understand user behaviour by tracking metrics like site traffic, user interactions, and conversion rates. It provides actionable insights to improve online performance and marketing strategies.
How does Google Analytics work?
Google Analytics operates by embedding a JavaScript tracking code on your website. This code collects data about user activity, such as page views and session durations, which are then analysed and presented in reports.
What is Google Analytics 4 (GA4)?
GA4 is the latest version of Google Analytics. It features event-based tracking, advanced machine learning for predictive insights, and unified data for websites and apps, making it ideal for businesses seeking cross-platform visibility.
What is Google Tag Manager?
Google Tag Manager (GTM) is a tag management system that allows users to deploy and manage tracking codes (tags) on their website or mobile app without directly modifying the site's code. GTM provides features like version control, debugging tools and event tracking to improve website analytics and performance.
How is Google Analytics different from Google Tag Manager?
Google Analytics focuses on analysing user behaviour and generating insights, while Google Tag Manager simplifies the management of tracking codes without altering website code directly.
What services do analytics consulting firms provide?
Analytics consulting firms offer a wide range of services, including Google Analytics setup, audits, strategic consulting, and data-driven optimisation strategies. These services help businesses maximise their data potential.
Why hire a Google Analytics agency?
Working with a professional Google Analytics agency ensures accurate tracking, better marketing ROI, and expert insights tailored to your business goals. Agencies provide solutions for effective website analytics consulting and ongoing support.
What are Google Analytics Consultant Rates?
Google Analytics consultant rates vary based on expertise, scope of work, and the complexity of the project. The pricing is influenced by the services offered, such as audits, implementations, or ongoing management.
What are the benefits of Google Analytics services for businesses?
  • Understand audience demographics and behaviour.
  • Improve website performance and user experience.
  • Optimise marketing campaigns for higher ROI.
  • Leverage insights for eCommerce and cross-platform campaigns.
How does Google Analytics help with conversion rate optimisation?
By analysing key metrics like bounce rates and conversion paths, Google Analytics highlights areas for improvement, helping businesses refine strategies to boost conversions.
How do I set up Google Analytics on my website?
Setting up Google Analytics involves integrating a tracking code into your website. For seamless implementation and accurate data collection, consult with expert Google Analytics consultants.
What steps are involved in the implementation process?
  • Understanding your business goals.
  • Conducting an analytics audit.
  • Setting up tracking codes and validating data.
  • Providing ongoing analysis and reporting.
  • Advanced Features

How can GA4’s machine learning enhance analytics?
GA4’s machine learning capabilities offer predictive insights into user behaviour, helping businesses design targeted campaigns and optimise their strategies effectively.
What is cross-platform tracking, and why is it important?
Cross-platform tracking allows businesses to monitor user interactions across websites and mobile apps, providing a comprehensive view of the customer journey.
Can your team provide Google Analytics training?
Yes, we offer training to equip your team with the knowledge to analyse data effectively and implement insights for strategic decision-making.
What ongoing support do you provide?
Our services include continuous monitoring, updates on new features, and expert guidance to ensure your analytics setup remains efficient and aligned with your goals.
What is Google Looker Studio, and how can it benefit my business?
Google Looker Studio is a powerful data visualisation tool that transforms raw data into interactive, easy-to-understand reports and dashboards. It helps businesses monitor performance, track KPIs, and make data-driven decisions.
Can you help set up custom Google Looker Studio reports for my business?
Yes, we specialise in creating custom Google Looker Studio reports tailored to your business goals, ensuring that the metrics and visuals align with your specific needs.
What types of data sources can be connected to Google Looker Studio?
Google Looker Studio integrates with various data sources, including Google Analytics, Google Ads, BigQuery, and third-party platforms like Facebook Ads, HubSpot, and many more.
How long does it take to set up a Google Looker Studio report?
The timeline depends on the complexity of your data and reporting requirements. Basic setups can be completed in a few hours, while more advanced reports may take a few days.
Do you provide ongoing support for Google Looker Studio reports?
Yes, we offer continuous support to update and maintain your reports, ensuring they remain accurate and relevant as your data and business needs evolve.

Let's
work together

We are the only team you will ever need. Get in touch and let's bring your big idea to life.

Facebook Icon to contact our SEO team and employ our servicesLinked Icon to employ our SEO companyyoutube Icon to watch a video about our SEO services
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Services that reap real ROI

Maximize your business potential by entrusting our expert digital marketing agency to elevate your brand awareness and drive revenue growth through targeted campaigns.