Do you have a B2B business in the Cape Town area? Are you struggling to increase your return on investment and build a loyal client base? The solution to all of your problems could be an increase in lead generation. Lead generation is crucial to the success of B2B businesses because without high-quality, targeted leads are the key to growing your business. Here are 5 B2B lead generation tips that could revolutionise your business:
Prioritise inbound marketing
We are living in the digital era, which means traditional outbound marketing tactics- like cold-calling and TV commercials- are no longer as effective and cost up to 61% more than inbound marketing tactics. To boost your B2B lead generation you should prioritize inbound marketing tactics such as blogging and social media.
Create strong content
Inbound marketing and content marketing go hand in hand. If you want to propel your B2B lead generation, you need to provide your customers with intriguing, relevant, decision-making content. Strong content can prove to customers that you are experts in your industry, that you are trustworthy and reputable and that you’re a great fit for their needs. When strong content meets your target audience, you have the potential for both lead generation and sales to skyrocket.
Engage with customers using CRM
Customer engagement is one of the best ways to retain customers, create a loyal clientele and boost your lead generation. Customers want to feel valued and appreciated by a brand- especially in a B2B setting where the customer also knows what it’s like to run a business. By creating a strong customer relationship management (CRM) strategy, you can use data to provide a personal, interactive, user-friendly experience.
Utilise social media
Did you know that over 15 million South Africans have social media and that 40% of these check their social media platforms at least once per day? With numbers like this, it’s obvious why B2B businesses should utilise social media as a lead generation strategy. However, keep in mind that social media works best as a B2B lead generation strategy when integrated with other inbound marketing tactics.
Don’t forget about email marketing
While there are several effective lead generation strategies, email marketing remains the most effective. Although email is already 26 years old, it is still highly impactful. However, it’s important to implement newer email marketing tools, such as marketing automation, to strengthen your email marketing campaigns and increase your B2B lead generation.
If you have a local business and are looking for ways to boost your lead generation, these 5 tips are guaranteed to help. While increasing B2B lead generation may seem complex and complicated, it doesnt need to be! Use these lead generation tactics to boost lead generation Cape Town.